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Manager, Lifecycle Marketing Analytics
PrizePicks
Atlanta, GA, Remote
Remote
Full Time
Marketing
Director
2 hours
About The Job
At PrizePicks, the Lifecycle Marketing Analytics Manager will lead a team of analysts focused on enhancing customer engagement through data-driven insights in their Daily Fantasy Sports platform. Collaborating closely with Lifecycle, CRM, and Promotions leaders, you'll optimize promotional investments and develop strategies to boost customer retention and cross-product adoption. The role combines strategic oversight with hands-on analytics while fostering the use of AI tools within the team.